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- Modern Storytelling – Technology has Us Changing By:-Troy Truman
Modern storytelling is a term that is not often heard but many people do know what it means. This type of storytelling is a spinoff of traditional storytelling that involves a book, a professional author and a publisher. Read on to find out more!
- Brand Perception Survey – Giving the Customers what They Want By:-Sarah E. Owens
Companies that keep track of what clients want are the companies that develop the most loyal customer base. Not only does keeping track of the popularity of your products help you to sell more of the products you currently offer, but it also helps you to develop new products that are even more popular. Read on to find out more!
- Brand Strategy Scorecard – Tracking the Brand Development Strategy By:-Sarah E. Owens
A brand development strategy is something that can be broken down into segments and then analyzed to see how the plan is matching with actual results. A branding strategy is an attempt to push a product into a market and then improve the recognition and sales of that brand among consumers. Read on to find out more!
- Case Study Template – Learning from Customer Challenges By:-Sarah E. Owens
A case study is a very valuable way for companies to learn from the challenges that customers experience with products. A challenge usually begins with a customer service call and then gets resolved to the satisfaction of the client and the company. Read on to find out more!
- Competitive Analysis Tool – Scoping Out the Competition By:-Sarah E. Owens
The corporate world is full of competitive scenarios that define an organization. It is how you react to these situations that determine how successful your company will be. In order to be effective in the marketplace, you need to understand what the competition is up to. Read on to find out more!
- Director Business Development Job Description – Finding the Right Personnel By:-Sarah E. Owens
Any company that wants to grow should constantly be looking for the right talent. But one of the things that help find good talent is knowing what you are looking for. If you need to create a director business development job description, then there are a few things that you will need to have in place in order to find the right candidate. Read on to find out more!
- Interview Evaluation Matrix – Streamlining the Interview Process By:-Sarah E. Owens
Interviewing prospective employment candidates is an ongoing process for a dynamic and growing organization. It is hard to tell exactly when the company may have an employment need, which is why interviewing is something that departmental managers do even when they do not have a position to hire for. Read on to find out more!
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