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Online Fundraising Using Social Media Produces More Donations

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By : Jaime A. Smith    99 or more times read
Submitted 2012-05-09 16:06:55
With online fundraising, you'll have a new opportunity to recruit potential donors. Social media sites allow you to connect with a vast audience and raise more funds than you could ever hope to realize with traditional fundraisers.

The internet has about 2 billion users. Facebook alone has more than 900 million users, and these numbers grow every day. Reaching out through social media can help you to get nationwide, or even worldwide, support for your cause. The scope for your donations is truly endless when you learn to use social media sites for your benefit. Social fundraising is a smart way to produce massive donations.

The first step in using social fundraising to your advantage is to create a presence on as many social media sites as possible. Consider using these popular platforms.

Twitter Post frequent tweets about the progress of your fundraiser and compelling reasons why you need donations.
Facebook Gain fans, share detailed information about your cause, and even offer a tab where users can donate directly through the site.
Google+ Share information about your cause as well as links to your organization's website and other relevant information.
LinkedIn Connect with others who have an interest in your type of organization to encourage them to get involved.

Online fundraising allows you to share up-to-date information about your fundraising efforts without seeming pushy to your followers. Constantly sending e-mails with the updated total of fundraiser can be overwhelming. Posting this information on a social media forum is much less intrusive. This kind of connection with your audience also helps participants to feel connected to the cause. You can continually let them know how their donations are being put to work. The results of your fundraising efforts can be posted online on these sites. Seeing how their money was put to work, your followers may be moved to make additional donations in the future.

Social fundraising is not only easy to use, it's cost effective as well. Creating a profile on most social media sites is completely free. You can reach millions of people without spending a penny. Social media sites are also easy to update and work with. A few dedicated volunteers can keep your Facebook and Twitter pages continually updated.

While it's important to connect frequently through social media sites, a single person can reach out to thousands of others with one simple effort. You can downsize your team of volunteers and cut your fundraising costs. This only leaves you with more donations to put toward your final goal.

Fundraising for a cause can be really easy and more successful when using this online fundraising platform to accept and multiply donations via social media networks.

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