Daily deal sites are all the rage right now and they certainly are a good deal all around. Those who purchase them get to save money and try a new business at a cut rate, and those offering them get immediate income and the potential for new customers. It is a win-win situation, as long as the business is prepared to handle the influx of business that is sure to come after a deal such as this runs. New customers could be lost forever if they call for their appointment and have to wait on hold for a long time, or if they arrive only to find their appointment was never really made. The extra business these deals bring is substantial, and unless something is done to streamline the process, the result could be disaster. This is where an online scheduler can help.
If you have an online appointment scheduler in place already, simple point people in its direction in the instructions on how to claim their deal. The vouchers all have a section that discusses whether the deal should be claimed online, in store, etc. Simply point them in the direction of the online scheduler and the work is already done for you. When the customer shows up for their half-price manicure, message, or whatever it may be the appointment will be there with no extra work from staff.
If the deal runs and the online scheduler goes into place after the fact, there is still hope. Post the information on your website, put a message on the shop phone, and direct all employees to encourage those calling in with appointments of any kind to use it. While some will still want to make appointments over the phone, the number will be drastically reduced and everything will run much more smoothly, allowing for a much more enjoyable experience for all.
Daily deal sites are designed to create more business and attract new customers, but not being prepared for the increased business or the new customers can cause the plan to backfire. Implementing and online scheduler can create needed time where there would be none before due to answering an insane amount of phone calls for appointments. It relieves staff to attend to other issues, and eliminates the possibility of turning off old or new customers due to the inability to keep up with the phones or making mistakes while booking appointments.
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