Billboard rent can prove to be extremely pricey. The question at hand is; are the high prices we pay really worth it? Some would say yes, and others would beg to differ.
What You Pay For
What do you really get out of renting a billboard to advertise for your company? First off, take a look at the money you will put into this. When you rent a billboard, it is just like renting an apartment, there is a monthly fee. Surprisingly, you may pay more for the billboard! Depending on size and location, it is not uncommon to pay a thousand dollars all the way up to over two thousand dollars a month in billboard rent. That is a pretty steep price, and definitely not one you want to pay unless you get more business than that per month from it.
Pros and Cons
There are good sides and bad sides to billboard rent. Let's take a look at the good things that come from it.
o Large advertising space
o Easy to see o Great publicity
o Creative freedom
Those things are all great, but there is also a downside to advertising this way. For example:
o May distract drivers
o May blend in with other billboards
o May be used for games
Let's take a close look at both lists. Having such a large space that is so visible to so many people is a fantastic way to get your business known. Nowadays, you can even opt to use fancy lights or have objects actually coming out of your ad! This creative freedom combined with the great publicity is sure to be a success. However, there is the risk of distractions on the road. Because they are so easy to see, they can draw drivers' attention away from the road. Nowadays there are so many billboards, that they tend to blend in, one after the other. It becomes harder and harder to make yours stand out above the rest. Also, billboards have become entertainment on those long road trips. How many times have you played the alphabet game, and not even paid attention to what the signs actually say?
Billboard rent is high because it can be extremely effective in recruiting business for your company. However, there are ups and downs to everything and it is important to weight out your options and decide if the price is too high, or just right.
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